BRAINPAN LEAKAGE

Here’s the deal… I don’t lie so good.*

Well, let me qualify that… You see I don’t lie so good in person. I lie great on paper. Do it all the time. Hell, I’ve got 9 complete volumes of almost 100% pure fabrication available in bookstores with a 10^th on the way later this year. So, like I said, it’s the whole in person lying thing that doesn’t work out well for me.

And, I guess that’s why I simply could not believe I was getting away with it.

“Getting away with what?” you ask.

We’ll get to that in a bit… First I should warn you that we need to chase a random chicken or two in order set the table… Of course, you already knew that would happen, didn’t you?

Here’s the deal – I’ve given this whole lying thing a lot of thought. Now, don’t get me wrong, I was brought up to be truthful, and that’s exactly the kind of value system I am trying to instill in my offspring. But, after ruminating long and hard on the subject, I’ve concluded that there are two sub-classes of lie that are ethically permissible under particularly defined circumstances.

The first is kind of obvious – we all know that there is that occasional, proverbial “white lie” that gets told, even by the most honest person. Sometimes it’s a minor twist of words, and other times it could merely be a lie of omission – for example, kind of like when I didn’t tell E K she had forgotten to put the tuna in the tuna helper – (Young And In Lust… I mean, Love… 01/11/2009). Know what I mean? I “kinda lied” for the express purpose of saving her embarrassment. It was one of those untruths you have to use every now and then to simply avoid hurting someone’s feelings, and by default they come under the heading of tact. Therefore, if used properly they can be forgiven. Yeah… Basically “tact lies” are like “free lies”. No dogma or anything such as that attached, because it usually affects more good than harm. That’s what makes it a “white lie”. Of course, they are only sans dogma if you follow the rules.

Granted, even “tact lies” sometimes backfire, or even glance harmlessly off the target and fall by the wayside. If you let them spin out of control, however, they could detonate in the wrong place at the wrong time, and you never know who might get hurt, so you have to be careful. For instance, there are times when you might well be better off to just bite the bullet and tell Aunt Bernice that her “Famous Candied Turnip Upside Down Pickle Relish Tart” really isn’t a family favorite and you wish she’d stop serving it to you, especially since it sent everyone to the hospital emergency ward the last go around. But, you should always keep in mind that these are judgment calls. If you aren’t going to suffer any ill effects from said foodstuff, and you don’t want to make Aunt Bernice cry or anything such as that, it might be prudent to invoke the “tact lie”. There are times when you just need to say, “This is delicious,” choke it down and smile, then feed the remainder to the family pet while Auntie is out of the room.

But, this first classification really isn’t the issue here… Read on…

The second class of permissible deception is, of course, lies told in the commission of a practical joke. Now, I’m not talking about practical jokes like the kind the underwear model from “That 70’s Show” does on TV. I personally find those to be completely ridiculous. Therefore, it is important to remember that these lies are bound by even stricter regulations than “tact lies.” You see, with the “practical joke deception lie” the fun needs to be harmless. Yes, by its very nature said fun is going to be at the expense of someone else, however you need to be absolutely positive that they will be willing to pay that price. What I mean is, you simply have to be cognizant of whether or not the dupe / mark / “victim” is going to find the joke funny, or be hurt physically or emotionally. If either of the latter is going to be the case, then the fun isn’t really harmless, is it?

Now, the exception to this is a state of agitation we will call “momentarily miffed”. Generally, this is okay, in my book at least, primarily because my definition of the phrase is, “a split second of prime annoyance that immediately turns into laughter because the situation is just so damned funny.”

So, unless I have missed my guess, I think you’ve probably figured out by now that what I was amazed to be “getting away with” was a “practical joke deception lie”. If you haven’t picked up on that, start back at the beginning and read very slowly. If it still doesn’t dawn on you, simply drop me a line and I’ll send E K over to explain it. Note that if you choose the latter option you should be absolutely certain that your health insurance premiums are up to date, as E K can be somewhat intense with her explanations, especially if she thinks you are merely being stubborn or not paying attention.

So, now that we’ve fricasseed that chicken, let’s run over to the other side of the yard and chase that Rhode Island Red over there. Trust me, I’ll eventually get back around to the bucket of extra crispy I sat out on the table at the beginning. I always do…

I need to take this opportunity to point out that I’m not an actor.

First off, I don’t have the looks. But mostly, I simply don’t have the talent. It’s just one of those things. You either have it or you don’t. Once upon a time I actually did have it, but then I lost it at a very early age, somewhere along Purchase Parkway in Kentucky, but that’s not even a chicken, that’s an opossum, so we’ll follow it a different time.

Back to that acting thing – when I was in high school I was actually a member of the Drama Club. Mrs. Osthoff, our faculty advisor, was terrific. She made the whole process fun for everyone involved, no matter what the level of talent, and strived to make each student feel important. But, whenever time rolled around for us to do a school play, I was always the groomsman and never the groom. What I mean is, I was customarily tagged to be the “student director” instead of onstage talent. As far as any type of onstage part, if I was especially lucky I would be cast as the “only, and I mean only if everyone else is sick or dead, last resort understudy” for the least significant and smallest role in the play. Yeah… The likelihood of me seeing costume and makeup was actually less than me being able to get a date with a cheerleader. (Although, I did eventually marry one – okay E K likes to point out that she wasn’t a cheerleader, she was on the drill team – close enough in my book, so maybe the above wasn’t the best analogy…)

But, I digress…

Like I said, Mrs. Osthoff was good for making everyone feel important, so she painted a vivid picture of the necessity for a student director, and in doing so shored up my self-esteem. Still, I wasn’t exactly stupid. I also took it as a fine piece of anecdotal evidence that served to tell me I was never going to be hitchhiking to Hollywood and making a name for myself – at least, not on the silver screen.

However, as with many other rules, this one had an exception. In my case, it was radio. You see, as I’ve mentioned before our school had a student run radio station. Of course, the transmitter was low power so on a clear day if you had a high end stereo system, a kite attached to it by 1000 feet of 16 gauge braided copper wire, an entire 75 yard role of aluminum foil that was crumpled into a Buckminster Fullerine type of configuration and tied to the kite’s tail, then held your head cocked to the left with your tongue sticking out “just so,” you could actually tune in KRSH-FM to catch a program or two. But, this would only work while standing on top of the Chuck-A-Burger, which was positioned diagonally across the street from the school.

Okay, so maybe that’s a bit of an exaggeration. Truth is we had relatively solid broadcast range of about 1 mile, give or take. After that it started getting a bit dicey and a good FM antenna was definitely a must. But, I suppose I should move on. What I’m driving at is the fact that one of the things the drama club did in addition to the annual stage play was the re-creation of old “Shadow” radio plays. Yeah, “who knows what evil lurks in the hearts of men, yadda yadda…” That “shadow”. The funny thing is, whenever we would record a radio play, I seemed to suddenly come into my own.

What I mean by that is, I would be cast in a major role. In fact, I was always cast as the villain of the particular episode we were taping. I can still remember the first role I had – I was an aspiring mystery writer turned burgeoning, sociopathic, paranoid-schizophrenic almost serial killer.

Hm… That kind of explains some stuff, doesn’t it?

Still, what this illustrated was that I did in fact have some minor sort of acting props. Just not if you could actually see me. Of course, as years wore on and I learned more and more about body language and the like, so I suspect I’d be a bit better at it now than I was back then. Not that I have any intention of trying, mind you. I’m definitely still not an actor, especially in close quarters.

You see, I have been told that no matter what the timbre of my voice, the posture with which I stand, or the gestures I make – or even, don’t make – my eyes give me away. I’m not entirely sure what it is about my eyes that betray the fact that I am spinning a yarn or hiding a truth. I suppose it could be that they are brown, and the old adage says that having brown eyes means you are full of sh*t.  Who knows?

All I can say is that I was told this by a girlfriend way back when, so I took it to heart. Back before E K and I got together, I had a tendency to wear sunglasses – or at the very least, tinted lenses – constantly. This annoyed her because it made it hard for her to “read me”… But, back then, since I was worshiping her from afar, I didn’t want to risk her catching on to the fact that I had fallen for her.

Okay… Now that the table is set, is everyone ready for that bucket of extra crispy?

Good… So, I’m sure you are wondering just exactly what it is I was lying about.

Why, Tupperware, of course…

More to come…

Murv

… To be continued in – But, It Was Right Here…

* Yes, I know “so good” should be “very well.” Don’t make me repeat my disclaimer, because if you do I’m gonna send E K after you.

“Tits!…Why… There must be 57 tits up there.”

Back in the days of vinyl record albums containing recorded concerts of such funny folk as Richard Pryor, George Carlin, and Robin Williams, there was also Steve Martin. Mister Martin is arguably one of the funniest people of the late 70’s / early 80’s, and is still insanely hilarious to this day, albeit with a different bent to his humor. In case you haven’t done the math just yet, the line about “tits” was from one of his comedy routines – quite obviously the “odd number” being the major component of the punch line.

And, of course, this brings me around to what I am really here to talk about – that being, web marketing. You see, targeted web marketing has become the big thing over the past few years. These days data aggregators look at your searches, the personal info that you’ve put out there, and everything else they can glean from your time spent on the Internet, and  then proceed to customize a barrage of ads specifically for you.

However, sometimes their aim is a bit off – as is the case with this odd number of tits on my screen. Not that there is actually an odd number of breasts, mind you. Just that it is odd that there is any number of them on my screen whatsoever. You see, some of the really major culprits where targeted web ads are concerned happens to be the sidebars of social networking sites. In the case of “Myspank” they tend to get really obnoxious. I can’t count the number of times I’ve been approving friend requests, only to have an embedded shockwave-flash video of some twenty something cutie giggling and smiling at me as she ostensibly carries on a chatroom-esque conversation with yours truly. Problem is, I can’t see what she’s supposedly saying to me… However, my also unseen replies must be pretty damned witty, because she giggles a lot and makes bedroom eyes at me. Too bad I’m old enough to be her father. If I was a hormonal twenty-something single guy, I might be flattered. If I was a hormonal teenage guy, well hell, I’d fall for it in a heartbeat. But, the fact of the matter is none of the cuties they’ve paired with my profile to date can hold a candle to E K, so it’s a moot point. (Just for the record, she didn’t make me say that… This time, anyway.)

However, lately, even though I’m listed as married, the web marketers of the Myspank platform seem to be under the impression that I am single. Either that, or they know something about my marriage that I don’t. Obviously, this is where the “tits” come in.

As you can see, thus far they have actually managed to keep the breasts to an even number. However, for fear that I might become bored with the same pair of “tits” in my face repeatedly – see, I told you they knew nothing about marriage – they have made sure they have a bevy of busty young things arching their backs through various chest thrusting, cleavage revealing, shirt stretching poses. And, all of this appears to be for the express purpose of getting me to join a service that would let me hook up with “Local Singles”.

Interesting…

I mean, what with it being targeted marketing and all, they should already know I’m married. So, if they are trying to tease me into being unfaithful, why in the hell would I care if the other party is single? Just something to consider…know what I mean?

Of course, that’s not even the half of it. Just have a look. Based on the photos they keep pushing at me, it would seem more like they were advertising doubles, not singles. Pairs, not Aces. But, I guess that’s all just a matter of semantics, eh? But, even if we follow their logic, the fact of the matter is, I don’t feel like I’m looking at “singles”… I feel like I’m looking at the public teaser images for a porn site. Either that or an advertisement for brassieres.

And, on the note of targeting the marketing… Since all manner of aggregating bots pick up all sorts of keywords and such from my blogs, text entries, and what have you on the web, it would seem they might have run across the fact that I’m not really a “boob guy” at some point. I’m thinking they’d be better off trying to tempt me with a shapely set of gams…

But hey, maybe they know what I like better than I do. Maybe “tits” will grow on me… But, let’s hope not.

Now, don’t get me wrong. All of the ladies they have paraded across my screen are perfectly lovely. And, in the endowment department they definitely aren’t lacking by any stretch of the imagination. I’m fairly certain they have a good bit of the alphabet covered.  In fact, a couple of them look to me like they would benefit from a lifetime supply of Doan’s Pills. (For the younger crowd out there, Doan’s Pills are a pain reliever that was originally marketed for backaches. They are still around these days, but they don’t seem to be advertised anywhere near as much as they were in the past.)

But, you know, the thing that gets me the most about these particular ads isn’t even their frequency – which is high. And, when I say high I mean, as in at least every other refresh, and often times even more. Nor is it the fact that undoubtedly not a single one of the ladies pictured have anything at all to do with this supposed “singles meeting service”. Nope. Even as disturbing in a sense as all that is, it’s not the real kicker.

I mean, let’s face the facts, in 5 minutes on “Myspank” I end up seeing more “tits” than if I spent all afternoon with a copy of “Big Busted Babes,” “Melons On Parade,” or some other breast-centric porn magazine, so in reality it gets to be just a bit numbing to the senses.

So, nope, none of the above… The thing that stands out – pun not intended – is the fact that if I don’t click on the ad, which by the way, I never have, they get pushy about it. And, by pushy I don’t mean they show me a model in a push-up bra. They’ve already been doing that, in some cases anyway. Nope, you see, what they do is go out of their way to draw extra attention to the “tits” in question. How? By writing on them, of course. These poor women suddenly become living Goodyear blimps… (I say blimps, and not just blimp, because there are two, and well, you get the idea…)

Anyway, the marketing geniuses seem to believe that I will somehow get a vicarious thrill by placing the mouse pointer over the two dimensional “tits” and watching it turn into a hand. I suppose if I was a little perverted… Well… Wait… Actually I am a little perverted… In a good way though… But, that’s beside the point… If I was into the whole “boob thing” and I was also just a little off kilter in the braincase… Or a little desperate, I suppose… I guess maybe I could get all excited about moving that virtual hand around a bit before clicking on a strategic location or two. My guess is, that’s exactly what they are going for. Maybe I should do a poll of the 18 to 24 year old males with pages on “Myspank”. I bet they could tell me…

You know, if they are going to all this trouble to get my attention, I almost have to wonder what they are showing the women users when they log on?  And, do they tailor to sexual orientation? I mean, come on… I have lesbian friends who would probably like to see what I’m being targeted with… And, I have gay friends who I suspect would rather see what’s being dished out to the women, if it is in fact what I think it might be.

See, now, in my mind that would be targeted marketing.

Finally, on the note of what the ladies are being shown. Truth is, I have no idea. But, if I had to speculate, I figure they are probably seeing some buff guy with a Kielbasa stuffed into his pants… Or maybe a parsnip if the model happens to be a vegan. Of course, I suppose it could just be a pair of socks or some such. But, I really don’t think I have any desire to go looking for a picture in order to figure it out. I’ll let you do that yourself.

In any event, I guess something like that would explain why E K suddenly started spending so much time on “Myspank” as of late…

More to come…

Murv